Home
Search
Sign up to receive Action Alerts and eNews  join button horiz                                         Stay Connected 

Social (Unregulated) Media Now the Primary Ad Platform for Alcohol Producers

 

Bud Light Phone App


On the heels of Facebook's advertising deal with multinational spirits conglomerate Diageo, Anheuser-Busch/InBev now says that Facebook and other social media sites reach more consumers than TV. Social media platforms offer Big Alcohol the ability to reach smartphone users with targeted ads twice as quickly and user-generated content such as videos. It is this user-generated content that concerns researchers, such as the Australian team that recently expressed concern about how it feeds the culture of excessive drinking. Meanwhile, sites such as Facebook are eager to cash in, setting policies that pander to alcohol advertisers and encourage alcohol consumption through unfettered promotion.

European Facebook chief Erika Mann recently issued a thinly veiled warning to governments not to try to restrict alcohol advertising and content on the social media giant. She instead touted the current useless system of self-regulation that alcohol producers love, because they can use it to promote so-called "responsible use" of their products, overexposing children to their advertising while claiming to protect them. Under self-regulation, the industry writes its own advertising codes, and there are no consequences for violating them. It's time to demand external, third-party regulators to implement and enforce sensible, protective regulations that reduce advertising to youth and prevent promoting excessive consumption.

Click here to download these AJ reports on Facebook alcohol promotion and industry self-regulation:

Alcohol Promotion on Facebook

Why Big Alcohol Can't Police Itself: A Review of Advertising Self-Regulation in the Distilled Spirits Industry

TAKE ACTION

Don't mortgage the future.

Bring alcohol fees into the present & fund our kids at $500m a year.

TAKE ACTION
TO MODERNIZE CA
ALCOHOL TAXES



a martini glass, a beer glass, and a wine glass in front of a nickel
CA lawmakers want to:
♦ sell more alcohol at colleges
♦ market to underage students
♦ let the excise tax decay

TELL THEM THERE'S A BETTER WAY

FEATURED PUBLICATIONS

*NEW* RUNAWAY RISE IN CA ALCOHOL LEGISLATION
Orange bars surround a spiraling picture of the inside of the California capitol dome, inside the orange bars it reads Circling the Barrel and A Report from Alcohol Justice
CIRCLING THE BARREL:
CA Alcohol Legislative Trends 2013-2022



Recent publications
OUR STORES, OUR FUTURE
Ending Unsafe Alcohol Retail Practices

IN THE DOGHOUSE

On a yellow-green background, a rat stands atop a weathered wooden bar trying to drink from a beer tap, next to a foamy sample glass

Big Alcohol Bids for Underage College Students, Cal State Willing to Sell

AB 840 is moving steadily through the legislature, with few aware of its true impact: to vastly increase the alcohol industry's ability to paste ads all over Cal State campuses, and reach its 180,000 underage students.

READ MORE...

LEGISLATIVE ACTIVITY

californiaCA Alcohol Legislation
All legislation related to alcohol policy in Sacramento. Includes analysis & position letters from AJ & CAPA.


Narcan Kit VsmallNEW!  CA Opioid Legislation
CA bills concerning opioid and overdose prevention, recovery, and treatment.



all bills from every state and federalNationwide Legislative Tracking
State-by-state and federal bills relevant to AJ projects/campaigns.




ADVOCACY TOOLS

Tax Calculator
              Legislative Activity
              Fact Sheets
              a dialogue bubble with an exclamation in it Online ABC Complaint Form